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Healthcare, Pharmaceuticals, Life Sciences, Biotechnology

Client's Input:
Vysis is a genetic disease management company that develops, commercializes and markets clinical products to detect prenatal and other genetic diseases. Vysis was launching a new prenatal diagnostic test and needed a product ad to be run in a trade magazine.

My Role:
I created an ad that targeted high-risk, pregnant women. This was achieved through warm colors and a sepia-colored image of the woman’s face with four key quotes superimposed on top. The idea was that she has all of these thoughts running through her head, but the Vysis test could give her faster results and peace of mind.

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