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Information Technology, Software, Hardware, Electronics

Client's Input:
The client was an established electronics company with a reputation its customers had come to trust. A merger with another company created a need to introduce the new company name while communicating that some things – quality, innovation, and customer service – would still be a priority.

My Role:
We created an ad that introduced the new company name and its renewed commitment to customer service. Combining pictures of employees with technology graphics conveyed the message that the strength of the company was the sum of good people and good product.

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