Web design

Online Collateral

Brochure design

Ad design

Misc

Client's Input:
The client had a national network of more than 25 3-Dimension/4-Dimension ultrasound providers that offered "keepsake" first photos from the womb. With a national presence and the latest technology, they were the industry leader; however, they needed a corporate brand to communicate their strength and capture market share.

My Role:
My recommendation was to capitalize on the company's existing 3D/4D ultrasound search engine site (www.4Dlocator.com) as a brand. We designed a national ad that listed their locations around the country and featured photos from the womb. Actual 3D/4D photos brought a "warm and fuzzy" feeling to the company brand, while demonstrating the superiority of the technology. We appealed to the emotional side of parents wanting to see their baby and differentiated the company with the enhanced technological capabilities of 3D/4D over 2D ultrasound.