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Financial Services, Banks, Credit Unions

Client's Input:
The client provided credit reporting tools for companies that originate or purchase mortgage loans. They developed a software product that automated the valuation modeling process for mortgage loans.

My Role:
The client wanted a "big player" look, such as Wells fargo or Morgan Stanley in order to boost their image and professionalism. I developed a series of ads with graphic themes and copy that sold the benefits of using AVSpectrum ­ enhanced productivity, control over AVM output, reduced risk, and decreased cost. The ads featured simple, clean layouts with copy reversed out of their corporate blue color.

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15% discount off my services for Ottawa, IL Chamber of Commerce members.

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