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Educational |
Client's Input:
The role of the Colleges
BID Center is to stimulate local economic development by providing technical
assistance, as well as education and training opportunities, to business
and industry. The BID Center offers a variety of services, such as business
planning, industrial operations improvement, and computer software training.
Within their largely private sector market are different types of business,
each of which could profit from BID Center services. They needed a brochure
that would increase their customer base.
My Role
To convey the message that the BID Center
was not one-dimensional, I targeted a variety of customers with a cover
that portrayed a montage of the various businesses served. A slick, black
paper stock was chosen to appeal to private sector business. A double
gatefold brochure made for easy navigating. The client was extremely happy
and this project has led to many others.
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