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Transportation, Rail, Road, Air, Marine |
Client's Input:
For more than 60 years, MCI motor
coaches have set the industry standard for durability, longevity, ease
of maintenance and consistently high resale value. The company was launching
a new motor coach, the MCI Renaissance, which came with a 2-1/2 year warranty
and was the best in the industry. To differentiate this coach from competitors,
we needed to emphasize its size and classical elements.
My Role:
I created an 8-page brochure
that measured 8x8 and featured a rollout to showcase the new coach. A
business reply card and specification were also included. Neo-classical
lavenders and beiges were used, along with classical columns and motifs.
Round, feathered corners were used on the inside images to carry over
the soft sculpted exterior lines and plush interior.
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