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Heavy Machinery, Industrial Markets, Defense
Client's Input:
The company needed to revamp existing
brochures and this was to coincide with the new identity I was creating.
The brochure, like the logo, needed the same solid edge but with a technical
look.
My Role
I took a boring product cover and turned
it into Star Wars. I had the products created as 3-D renderings and then
mixed them with CAD drawings to convey a hi-tech engineering department.
My goal was to utilize the white space in a way that made navigation through
the brochure effortless. For the product images, I worked with a photographer
to get unique shots that would draw readers in to read more about Rockford’s
products. We also used gels to bring in different colors, which gave us
the technical look we had set out to achieve.
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15% discount off my services for Ottawa, IL Chamber of Commerce members. Member of the local Chamber of Commerce as well as the BBB. |