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Client's Input:
Rockford Powertrain caters to the off-highway industry. They manufacture equipment for heavy-duty powertrain components, such as fan clutches, power take-offs, drivelines and universal joints. Rockford’s logo was outdated and in need of a makeover.

My Role:
I used the Modaerne font to give the logo the solid, yet technical look the client wanted and a unique mark that resembled an “R” was created. I proposed that the mark alone could be Rockford’s brand.

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