Logo design

Web design

Online Collateral

Brochure design

Ad design

Misc

Client's Input:
The clients were two of the leading health and fitness experts in North America, who had established a new fitness start up company. They needed a logo to brand their new company and appeal to their target market--primarily female, upscale clientele, stay-at-home moms who would not have time to get to the gym.

My Role:
I used an abstract, though clearly feminine, figure in motion to appeal to the target audience. I utilized full color and motion to draw the eye around the ellipse and communicate progress could be made in one's personal training program with Trainer to Go.