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Health & Wellness |
Client's
Input:
The clients were two of the leading health and fitness experts in North
America, who had established a new fitness start up company and needed
a Web presence.
My
Role:
I had already established the logo, color scheme, and font for company
branding, and these were carried over into the Web site. The primary target
market was multi-tasking, stay-at-home moms, which we targeted graphically
to be more subtle and not to discourage other customer groups. We constructed
a user-friendly site that divided the navigation bar into chunks, which
made information easier to find. The reader is drawn down the page, where
they place their order for personal training services.
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